Local Business Website Audit
Find out why customers book with your competitor instead
Paste your website. Five minutes later you know what’s making people hesitate. Scan your competitor too and see what they’re doing that you aren’t.
$12 per scan. No contracts, no monthly fee.
Why visitors find your site and book somewhere else
You know they’re finding you. You can see the visits. But the phone isn’t ringing the way it should, and the place down the street is booked out three weeks. Your site looks fine to you. Nobody has ever told you what a stranger needs to see before they trust you with their face, their teeth, or their Saturday afternoon.
See your site the way a new customer does
Honello tells you, in plain English, where a new customer starts to doubt you. Scan your competitor too. The difference between the two reports is usually your answer.
How to audit your website without a developer
Nothing to install and no technical knowledge needed. If you can copy your web address, you can do this.
- 1
Paste your website address
Use the page people land on most, usually your homepage or your main service page. No login, no plugin, no help needed.
- 2
Scan your competitor too
Paste the address of the business you keep losing clients to. Another $12, another report, and now you can see the two side by side.
- 3
Send the list to whoever manages your site
The report is easy to read, with the technical instructions kept separate. Forward it to your web person. The work is already spelled out.
See how your site compares
Paste your website address. Your report is ready in minutes.
What a local business website audit checks
Everything standing between a visitor and a booked appointment.
What makes a stranger trust you enough to book
Real photos of your space and your team. Prices they can find without calling. Reviews on the page, not just on Google. A phone number they can see without scrolling. You’ll see which of these you’re missing, ranked by how much each one matters.
How you stack up against a competitor
Two reports, side by side. Where they’re ahead, where you’re ahead, and what it would actually take to close the gap. No more guessing at why they’re booked out.
Show up when someone nearby searches for what you do
Your address, your service area, and your business type need to be somewhere Google can read them. If they aren’t, someone three blocks away searches for what you do and finds someone else. Each missing piece comes with the fix.
Trust gets decided before they call
Before someone books, they check reviews. BrightLocal’s latest survey found that almost everyone does, and for something as personal as your body, your home, or your weekend, that check happens before your site has even finished loading.
- No credit card required
- Results in under 5 minutes
97%
of people read reviews before choosing a local business
Scan yours, then scan theirs
One page is $12. Two scans, yours and your closest competitor’s, cost less than one missed appointment. Credits never expire.
Compare plansFree
See what’s costing you conversions—no card, no commitment.
$0
For your first single-page scan
Start free scanIncludes
- 1 full scan of a single URL
- Full UI/UX audit, SEO score, and AI discoverability review
- PDF report downloads
- Results in under 5 minutes
Pay-as-you-go
Buy exactly what you need—one scan or a whole site, nothing to manage.
$12/page
Down to $8 per page in bigger packs
Get started- Single Scan1 credit
- $12
- 5-Credit Pack5 credits | $10 each
- $50
- Full Site Scan10 credits | $9 each
- $90
- Credit Top-Up25 credits | $8 each
- $200
Includes
- Full UI/UX audit, SEO score, and AI discoverability review
- AI Slop Score™ to check your site against common AI-generated patterns
- Instant fix prompts for your coding agent, scoped to your site’s exact issues
- PDF report downloads
- Credits never expire
Pro
Best valueFor in-house teams improving their own site every month.
$99/month
20 scans a month, about $5 per page
Start with ProIncludes
- 20 scans a month
- Unused scans roll over one month
- Full UI/UX audit, SEO score, and AI discoverability review
- AI Slop Score™ to check your site against common AI-generated patterns
- Instant fix prompts for your coding agent, scoped to your site’s exact issues
- PDF report downloads
- Invite your whole team, no seat fees
- Top up anytime with credit packs
Agency
Run it like it’s your own tool. For agencies and consultants running audits at scale.
$499/month
300 scans a month, under $1.70 per page
Start with AgencyIncludes
- 300 scans a month
- Unused scans roll over one month
- Everything in Pro
- White-labeled PDF reports with your own logo
- Unlimited projects and teammates
- Top up anytime with credit packs
FAQs
Answers to the questions we hear most, with zero hidden fees or long-term commitments.
Can I audit my competitor’s website?
Yes. Honello can scan any public website, including the one down the street that’s booked out three weeks. Scan yours and theirs, then compare the two reports side by side. The difference is usually the answer to why they’re winning the bookings.
Does a website audit require a monthly subscription?
No. Your first single-page scan is free. After that, one scan is $12, with no subscription, no contract, and no monthly fee. Credits never expire, so you can scan once now and again whenever you make changes.
Can I audit my business website without technical knowledge?
Yes. You paste your website address and Honello does the rest. The report is written in plain English, with each problem explained the way a new customer would experience it. If a fix needs technical work, the instructions are ready to forward to whoever manages your site.
Which page of my business website should I audit first?
Start with your homepage or your main service page, whichever people land on most. If you’re not sure, your homepage is the safe choice. That’s where a new customer decides in a few seconds whether to keep reading or leave.
Is my old business website costing me customers?
Very possibly. Older sites are often missing the things a new customer looks for today, like reviews on the page, visible pricing, real photos of your space, or a phone number they can see without scrolling. An audit shows you exactly which of those you’re missing and which ones matter most.
Who fixes the problems a website audit finds?
Whoever manages your site. Send them the report and the fix instructions and they’ll know exactly what to do. Some changes, like adding photos or listing your prices, you can likely make yourself in a few minutes.
Win back the bookings you’re losing
One scan tells you what’s turning visitors away. A second tells you what your competitor is doing instead.
Scan my website$12 per scan. No contracts, no monthly fee.