Pays for itself the first time you use it.
Start with a free scan. Then pay by the page, or save with a monthly plan. Every bigger step costs less per page.
No card required. Cancel anytime, no long-term commitments.
Free
See what’s costing you conversions—no card, no commitment.
$0
For your first single-page scan
Start free scanIncludes
- 1 full scan of a single URL
- Full UI/UX audit, SEO score, and AI discoverability review
- PDF report downloads
- Results in under 5 minutes
Pay-as-you-go
Buy exactly what you need—one scan or a whole site, nothing to manage.
$12/page
Down to $8 per page in bigger packs
Get started- Single Scan1 credit
- $12
- 5-Credit Pack5 credits | $10 each
- $50
- Full Site Scan10 credits | $9 each
- $90
- Credit Top-Up25 credits | $8 each
- $200
Includes
- Full UI/UX audit, SEO score, and AI discoverability review
- AI Slop Score™ to check your site against common AI-generated patterns
- Instant fix prompts for your coding agent, scoped to your site’s exact issues
- PDF report downloads
- Credits never expire
Pro
Best valueFor in-house teams improving their own site every month.
$99/month
20 scans a month, about $5 per page
Start with ProIncludes
- 20 scans a month
- Unused scans roll over one month
- Full UI/UX audit, SEO score, and AI discoverability review
- AI Slop Score™ to check your site against common AI-generated patterns
- Instant fix prompts for your coding agent, scoped to your site’s exact issues
- PDF report downloads
- Invite your whole team, no seat fees
- Top up anytime with credit packs
Agency
Run it like it’s your own tool. For agencies and consultants running audits at scale.
$499/month
300 scans a month, under $1.70 per page
Start with AgencyIncludes
- 300 scans a month
- Unused scans roll over one month
- Everything in Pro
- White-labeled PDF reports with your own logo
- Unlimited projects and teammates
- Top up anytime with credit packs
Plans & Pricing FAQs
Answers to help you choose the right plan for your conversion goals, with zero hidden fees or long-term commitments.
Is an automated website audit tool worth the cost compared to hiring a CRO agency?
Hiring a traditional conversion rate optimization (CRO) agency or consultant typically costs thousands of dollars and takes weeks to deliver a report. Honello gives you rigorous UI/UX diagnostics, on-page SEO analysis, and desktop and mobile friction checks in minutes, for a fraction of the cost: your first page is free, and after that a page costs between $12 and under $2 depending on how many you scan.
Which Honello plan is right for my team?
Start with the free scan. If you need a handful of pages checked, buy credits as you go: one page is $12, and bigger packs bring it down to $8 a page. If you improve your own site every month, Pro gives you 20 scans for $99, about $5 a page. If you run audits for clients, Agency gives you 300 scans a month and white-labeled PDF reports for $499.
What is the difference between the free scan and paid scans?
The free scan is one full audit of a single page, with the same UI/UX audit, SEO score, and AI discoverability review a paid scan gets. Paid scans let you check more pages, rescan after you make changes, and run the AI Slop Score™. Pro and Agency add a monthly allowance at a lower price per page, and Agency adds white-labeled reports.
Can I upgrade, downgrade, or switch plans whenever I want?
Yes. Pay-as-you-go credits are one-time purchases, so there’s nothing to switch. You can start, change, or cancel Pro or Agency at any time from your account settings, and changes apply at your next billing cycle. Credits you bought in packs stay yours either way.
What happens if I use up all my credits?
Your projects and reports stay fully accessible to view and share. Buy a credit pack whenever you need more; pack credits never expire. On Pro and Agency, unused monthly scans also roll over for one month.
Are there any hidden setup fees or contract cancellation penalties?
No. There are no setup fees, no integration charges, and no cancellation penalties. Credits are one-time purchases, and Pro and Agency are month-to-month, so you can cancel anytime.